Privacy Policy takes the privacy of each and every person who visits our online shop (the “website”) very seriously and will always process your personal data in accordance with the law.

This privacy policy states how we collect and process information when you interact with this website, by continuing to use this website, you consent to your information being processed in accordance with this policy.

INFORMATION ABOUT US is owned and operated by Devitt Insurance Services Limited. All orders from this site are created and fulfilled by When you buy a product from the site (“Product”), you buy it from Any reference to “we”/”us” in this Privacy Policy is a reference to Who you can reach by email at

Your Personal Data

Personal data is defined as any information about you which is personally identifiable, including, without limitation, your name, address, telephone number, email address, financial details, registration name, password and other information from which you can be identified and which you disclose to us at any time.

We Use Your Information For The Following Purposes:

  • to serve website content to you
    • to handle orders, deliver products, process payments and refunds and provide statements
    • to communicate with you about your orders
    • if you contact us, we may keep a record of that correspondence and your contact details
    • to prevent or detect fraud or abuses of our site and enable third parties to carry out technical, logistical or other functions on our behalf
    • to contact you by email to ask you for feedback and comments on our services
    • if you consent, to notify you by email of group products, promotions, competitions and special offers that may be of interest to you

Collection Of Your Personal Data

We only collect you personal data when:

  • you place an order with us
  • if you opted into our Keep Britain Biking newsletter

We use your personal data to:
• process and complete orders you place via the website
• send you dedicated offers and services from our Keep Britain Biking newsletter, only if you’ve opted in to receive this

If you do not wish to receive marketing information from us, you can click on the relevant unsubscribe button or email us at and let us know.


You can subscribe to Keep Britain Biking newsletters at any time. By doing so you choose to be informed at regular intervals of the commercial offers available on the Keep Britain Biking website.

You have the opportunity unsubscribe at any time by clicking on the link provided for this purpose at the end of each newsletter or by sending an email to

How to Opt In or Opt Out From Direct Marketing

Keep Britain Biking may use the information you give us on our website for direct marketing purposes to provide updates, newsletters, events or other communications that we think may interest you based on your interaction.

Where required by law your prior consent will be obtained before sending direct marketing. In any event, we will offer you the option to unsubscribe on every communication sent.

Your Rights

It is up to you to decide how we can use and handle your personal data. The Data Protection Act gives you the right to access information held about you. In order to contact us to make such a request or to let us know that you no longer want your personal details to be held by us where you have previously consented to us using your details in accordance with this privacy policy (or for any other query related to the use of your personal data), please send an email to

Data Security

We take data security seriously and have safeguards (including internal procedures and policies) in place to ensure data security is maintained to a high standard. We also use all efforts reasonably necessary to be sure that third parties who work with us to make this website and its contents available to you, and to fulfil your orders and requests, agree to protect personal information that they must access in order to serve our website and its visitors.

We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

We will take all reasonable steps to ensure the secure treatment of your personal data. In particular, we will take appropriate security measures to protect your personal data against loss or misuse and we will use strict procedures and security features in order to prevent unauthorized access. All the data collected by us is stored on a secure server.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our site; any transmission is at your own risk. Once we have received your personal data, we will treat it in accordance with our security procedures.

Data Retention

We will not retain your information for longer than is necessary for our business purposes or for legal requirements.

Changes to Our Privacy Policy

We reserve the right to make changes to this website and the terms of this privacy policy by placing a notification of such changes on the website’s homepage. You are bound by such revisions once you have consented to such changes or, where permitted by law, such notification has been placed on the website’s homepage and you continue to use the website.

If you do not accept any such changes, you should stop using the website and notify us by writing at the email address below. You should periodically visit this page to review the current terms of this privacy policy.

Contacting Us

This website is maintained by Keep Britain Biking . If you have any questions about our privacy policy or how we use your personal data please contact our group data protection officer by emailing