Record sales for Ducati
Ducati celebrates record sales for 2016, their 90th anniversary, selling over 55,000 motorbikes worldwide.
CEO of Ducati Motor Holding, Claudio Domenicali, said: “Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction – 2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based groups’ strategy and skills.”
2015 sales also grew by 1.2%.
Hoping to sustain this growth throughout 2017, Ducati have launched a number of new models including the Scrambler Desert Sled, Multistrada 950 and updates of the Monster 1200 and 1299 Superleggera.