Police launch new ‘Think Bike’ campaign

by Keep Britain Biking

Spring is finally here and it sees the launch of a brand new ‘Think Bike’ campaign.

Police have launched the new campaign which targets both riders and drivers aiming to increase awareness and offering additional training.

Police based in North Wales have been approaching motorcyclists on popular riding routes to raise awareness of the new operation.

‘Operation Darwen’ will target:

  • A494 between Dolgellau and Bala
  • A525 from Ruthin to Bwlychgywn
  • A525/A539 between Ruabon, Overton and Redbrook
  • A5 between Betws-y-Coed and Corwen
  • A543 between Denbigh and Pentrefoelas
  • A5104/A494 Bryneglwys to Corwen

Herefordshire, Shropshire, Worcestershire and Warwickshire are a number of regions who will be supporting the new campaign.

Communication manager for the West Mercia Safe Roads Partnership, Vicki Bristow, said: “Both Warwickshire and West Mercia are popular with bikers and many riders are attracted to the area, particularly at weekends and when the weather is good.

“We’re aiming to make motorcyclists and other road users aware of the risks that are present when they are out on the roads and to help us reduce the amount of collisions that take place”

As part of the mission, posters are being placed on popular routes where crashes have taken place in the last three years and police are also encouraging bikers to give their motorcycle a thorough check if it’s been stored away during the winter months.

There is also the option for riders to attend a ‘Take Control’ motorcycle skills enhancement course.

Leave a reply

  • Steve Mason

    Always a great idea to raise awareness with both bikers and motorists….BUT why are they only stopping Bikers??? The fact that other motorists see Bikers being pulled over.. (even to just receive a safety message) only reinforces the stereotype attitude that Bikers are continually breaking the law or being dangerous. It’d be more effective to have motorcycle cops…especially the unmarked bikes..stopping motorists to explain the vulnerability and legality of (for example) filtering, and to reinforce that motorists have a responsibility to look out for bikes…

    • Carl Barrow

      Well said sir ?

  • Ian Morrison

    I agree with Steve Mason. Ive seen many cars driving cars at speeds well above the speed limit along these roads in question. The only vehicles pulled over by the police are Motorbikes. Yes what the Police want to do is a good idea but if it is to be done properly all vehicles driving badly or speeding should be stopped.