Knox have just launched their new interactive site Knox Lab. It’s a very polished site and fun to play around with whilst holding a huge amount of information.
It is currently showcasing their hand armour range where you can see a video of the glove in use as well as playing with their interactive animated video. In the interactive video you can watch and hear the Boa lacing system click into place and make the hand go through a series of motions, all very sleek and crisp. However, this is just the start. Knox intends this site to become a resource, holding information about the technology behind their products and current developments. The ‘Top Secret’ boxes with information ‘coming soon’ will definitely make me return.
Are these interactive sites the sites of the future? Would you be more likely to buy a product if the company had an information laden interactive site?
(Sources: planet-knox, Knox-lab)